Trademark IAS

Learning with a Human touch
0-8902217435 & 0-9433967792

Growth Story

Genesis & Growth

We commenced our journey in 2008 and have successfully traversed 8 years in this otherwise arid region of West Bengal as far as preparation and zeal for Civil Services are concerned.

We began with a handful of aspirants. With our commitment and dedication, we have catapulted to more than 100 members at this juncture. And the numbers are growing.

During this period, we have churned out over 50 aspirants who qualified UPSC IAS Prelims Exams and over 20 to have reached the IAS Interview stage.

More important, we happily state to have guided the rise of candidates to the coveted 3 All India Services; viz. Indian Administrative Service [IAS], Indian Police Service [IPS] & Indian Forest Service [IFoS]. We have successfully steered aspirants to a variety of Group A Gazetted posts of the Govt. of India.

In addition, over 60 candidates cleared the West Bengal State Civil Service [WBCS] Prelims Exams during this span of 8 years. Around 20 odd candidates have qualified WBCS and other state civil services exams!

Faculty Members

Our faculty members are qualified civil servants – from the pool of All India, Central Civil Services & State Civil Services domains. They know what and where from ‘exactly’ to read, what precisely to write and most significantly, what and where from NOT to read. They could be approached 24x7 and are very affable. We incorporate the Hybrid Teaching Methodology [HTM]. Dialectical approach is the hallmark of this technique.

It includes, inter-alia, the chalk-and-duster method, white-board sketches, maps, lectures, discussions, debates, questionnaires, impromptu writing, and most categorically, inspiring the students to think on their own and critically examine all facets of the topics. With dedication, methodical study & smart strategies, we are surging ahead. We have carved a niche and further seek to create history in the textbooks of Civil Service Training in Eastern India.


To inculcate the spirit of rational and critical thinking among the Civil Service aspirants and galvanize them to take the Civil Service Exams with a free mind.


To embolden India’s Bureaucracy with a battery of patriotic and humane scholar-administrators

Excerpts from an Interview of Director, Trademark IAS as published in The Statesman [12 February 2010 titled “Stalling the Slide”]


How has West Bengal performed in the UPSC exams, especially in the IAS in the past 2-3 decades as compared to other states?

Trademark IAS

A statistical data-base might be difficult to procure in this regard. Nevertheless, that does not in any way hide the abysmal performance of the state in terms of numbers of candidates getting through UPSC exams, and specifically the Civil Services.


It has been quite visible that WB has been doing poorly in these exams in the past 2-3 decades. What do you think is the reason for this?

Trademark IAS

Now, before we castigate or reprimand the IAS aspirants from WB for not securing positions in the Union Civil Service, it is imperative to delve into the root cause of the problem.

a.) The fact of the matter is that since 1970s, WB started experiencing shifting trends in terms of career choices by the youth. Gone were the days of the S N Tagores or the Romesh Duttas or the S N Banerjeas when getting into the Civil Service was considered to be a prestige and a mark of defiance against the Raj. Even in the post-colonial days, Bengalees had plunged into a bureaucratic career-path. The remnants of such a charted action are palpable in Ronen Sen, Gautammohan Chakravarti et al.

b.) A political turmoil in the late 1960s which continued till the late 1970s adumbrates the change in mindset of the Bengali youth, at least as far as “Bureaucracy” is concerned. It became synonymous with ‘pusillanimous attitude’ and ‘connivance with State oppression’.

c.) Furthermore, the entrenchment of a leftist government didn’t make matters better anyway. Bureaucracy was relegated to the background and ‘Party Culture’ became glamorous.

d.) Any society runs after glamour; which in turn depends upon propaganda and advertisement. Thus, it was natural for the Bengali youth to loose interest in bureaucracy and cling onto ‘other career choices’, be it academics or engineering or medicine.

e.) Well, with time, this indifference to Civils turned into a perceived ‘ineptitude’. And the ‘vicious cycle of failure’ ensued : lack of interest of potential candidates gave rise to low turnout in the exams which in turn gave rise to low success rate and this fuelled the perception of treating the Exam as a ‘Myth’. The myth encouraged further lack of interest and the cycle went on spiraling upwards.

f.) The new millennium has been more kind to WB. Few successes from 2005 onwards have helped to raise the morale of potential aspirants. Moreover, global economic meltdown has diluted the private sector. The government sector has become ‘green’. In addition to that, Kolkata slowly is transforming into a Cosmo political conurbation with IT companies opening up and concomitant surge of employees from different states, viz. Bihar, UP & South India. That enhances the number of aspirants.

To succinctly conclude, we may assert that WB needs to project the career in civil services more rather than terrorize the candidates regarding its aura. The potentialities are abundant, but a path has to be expedited. In that regard, media too has a vibrant role to play.


It is often noticed that students from WB move out of the state and go to other states like Delhi for IAS preparation. What is the reason for this? Is the education system here not good enough for the students to compete at the national level?

Trademark IAS

Regarding Delhi as a preparation hub for IAS, it is a “Complete Myth”, which needs to be busted right at the very outset.

For your cognizance, we have our Faculty Member who has taught in an ‘esteemed Centre’ at Delhi and has his own experience to share:

“Ensemble Career Solutions Pvt Ltd had hired me to teach General Studies [GS] at their Rajinder Nagar Centre. Interestingly, they had usurped huge sums from the aspirants but had no Faculty to deliver lectures for GS! As a face saving measure, they had to hire me from Kolkata at the eleventh hour. Quite amusingly, I found similar situations in other centers like Vajiram & Ravi. Training centers have mushroomed in Delhi for IAS/IPS and quality is bound to be compromised. Moreover, the standard of some of the teachers in those places was appalling.”

Actually, the whole thing in Delhi stands on ‘history’, ‘centrality’ & ‘myth’. Also, it houses a substantial number of Hindi-speaking candidates. It is severely ‘uneconomical’ to go for coaching in Delhi as the fees are ‘astronomical’. Strangely, people have the perception of Delhi as the hub where ‘questions are leaked’!!

Other places like Mumbai, Pune, Chennai & Hyderabad are competing with it. And Kolkata can do that too. What we need is a ‘Culture’ for Civil Services.

If our Faculty can be requested to teach at Delhi in front of a congregation of 40-50 students, why cannot the same scenario be replicated in Kolkata itself?

We have students who have left Delhi and come to our place for quality.


Is our West Bengal board good enough to compete with other boards like CBSE, ICSE etc?

Trademark IAS

In the 1990s, we lagged behind in terms of syllabi and other things. But 2000 onwards, we have seen modification and refurbishment.